According to the data from British market research company(FMI), the global stevioside market is in a strong growth stage, the market is expected to reach $ 565.2 million by 2020. The company's latest market report titled: Global Stevioside Market 2014-2020 - Market Analysis and Opportunity Assessment. According to the report, the global stevia market is expected to be at single-digit annual compound growth rates during the forecast period. That consumers switch to natural sweeteners is a key driver of this market.
In addition, stevia extract is increasingly used in soft drinks and fruit juices, ice cream and various other products. This is due to the high sweetness natural sweetener characteristics of stevia extract. In light of these factors, the market share of stevioside is expected to account for about 15% of the total sweetener market by 2020.
The global market for stevioside sweeteners is divided into liquid, powder and leaf forms depending on the type. Due to the availability and easy of use of powdered stevia, the market share is expected to account for 65.4% of the total stevioside market by 2020. On the other hand, liquid stevioside is expected to have a CAGR of 9.0% over the expected period.
All forms of stevia extract are concentrated in the terminal industry, such as preforms, baked goods, sweets, beverages, packaged foods, snacks and so on. The introduction of stevioside sweeteners in various end-use applications is on the rise and is expected to sustain the growth of the global stevioside market by 2020. Growing modern retailing, urbanization, consumer awareness and health concerns, and changing consumer preferences all contribute to the growth of this market.
In addition to the food and beverage industry applications, the introduction of the stevioside sweeteners product covering end-use applications such as the field of baking and sweets is expected to continue to help the global stevioside market growth by 2020.In addition, due to the changing lifestyles of consumers, the increase in product awareness in urban areas, as well as in some European countries, the US FDA approved Reb A as a useful ingredient in food products and other factors, the demand of effective substitutes of synthetic sweetener products has driven the growth of the global stevioside market.
FMI analysts have uncovered why stevia extract will become a mainstream ingredient in the global food and beverage industry in the near future. Due to health concerns, the increasing demand for natural alternatives to synthetic or artificial sweeteners, and the increased demand for plant-derived sweeteners, the stevia market is expected to grow in the next five to six years.
In addition, ingredients other than stevia extract, such as mangosteen, will be used as a mixed ingredient in a wide variety of food and beverage products. At the same time, consumers' appetite for natural products in the forecast period is also expected to drive the stevia market to rise in single-digit CAGR.